The starting values are only an example. Replace them with your own; the results update as you type. Nothing leaves your browser.
One regular customer is worth
in gross profit over the time they keep coming back.
Rule of thumb from your own numbers: spending up to $0 to win one customer who becomes a regular still breaks even on gross profit. A follow-up text after a repair or a race-day invite costs far less.
Plain arithmetic on the numbers you enter. No industry averages are assumed.
Gross profit is before rent, payroll and other overhead. It is the right number for comparing against what it costs to win or keep a customer.
Keep going
Book a free store audit. We’ll look at how customers find you, what happens after the first visit, and where the easiest repeat-visit wins are.
Cite this page: Hobby Shop Experts, “What is one regular customer worth to your hobby shop?”, hobbyshopexperts.com/resources/what-is-a-regular-customer-worth-calculator/ (updated ).
Marketing built for RC car, plane, and boat hobby shops, not generic small businesses.
