About Hobby Shop Experts
We’re a digital marketing team built specifically for RC car, plane, and boat hobby shops, not generic small businesses.
Why we exist
Running a hobby shop means wearing every hat: buyer, event host, community builder, and cashier. Marketing is usually the first thing to slip, not because it doesn’t matter, but because there’s no time left in the day.
Meanwhile, customers are searching online more than ever, whether that’s a quick Google search for “hobby shop near me,” a scroll through Google Maps, or increasingly, a question typed into an AI assistant. If your shop isn’t set up to be found in those moments, you’re losing customers to Amazon, big-box retailers, or the shop down the road that shows up first.
We started Hobby Shop Experts to close that gap, with marketing built specifically around how hobby shop customers actually search, shop, and come back.
How we work
We only work with hobby retailers, so every recommendation is built around your customers, not a generic template.
We track calls, visits, and sales, not vanity metrics that don’t move your business forward.
We earn repeat business with results, not long-term contracts you can’t get out of.
Hi, I’m Bill Belcamino
Hobby Shop Experts isn’t a faceless agency that also markets plumbers and dentists on the side. It’s me.
I started as an engineer, ran companies as an operator, and then moved into search and digital marketing: eight and a half years at HP, then COO of Auctiva and VP of Product at Alot.com/MIVA, followed by more than a decade running my own marketing ventures and leading SEO and search strategy for agencies including Brandetize and Ten Golden Rules. I’ve spent my working life figuring out how businesses actually get found online, long before “AI search” was a buzzword.
Outside of work, I’m a lifelong RC truck guy, the kind of hobbyist who understands why a shop that gets your hobby, and treats you like more than a transaction, is worth going out of your way for. That’s exactly why Hobby Shop Experts exists: to bring real digital marketing expertise to the hobby shops that deserve better than generic small-business advice.
My full background, year by year, is on my personal site, belcamino.com.
Book a free 20-minute Store Audit & Strategy Call and see exactly where you’re losing customers online.
Cite this page: Hobby Shop Experts, “About”, hobbyshopexperts.com/about/ (updated ).
Marketing built for RC car, plane, and boat hobby shops, not generic small businesses.
